Disclosure: some links on this page are affiliate links. If you sign up through them we may earn a commission, at no extra cost to you. It does not change what we recommend.
What each tool is
Both tools combine a CRM, funnel builder and email marketing in one login. HighLevel's pricing page describes its plans in terms of clients: Starter is "for one business or a few clients" and Unlimited is "for agencies managing unlimited clients." Systeme.io's pricing page centres on funnels, courses, contacts and email, and it includes an affiliate program on every plan.
If you are choosing between HighLevel and Systeme.io for your own business, the main question is whether you need client accounts and resale. If you do, HighLevel is the more direct fit. If you don't, you may be paying for features you will not use.
Pricing and plans
HighLevel lists three self-serve plans: Starter at $97 a month, Unlimited at $297 a month, and Founder at $497 a month. There is also a custom-priced Enterprise plan. The Founder plan is called "Pro" in the page's FAQ.
Systeme.io lists four plans: Free at $0, Startup at $17 a month, Webinar at $47 a month and Unlimited at $97 a month. Annual billing is offered with "2 months free," but the page shows no annual dollar amounts.
We have left out HighLevel's annual prices because we could not read them reliably from its pricing page. Check the vendor's site for current annual rates.
| Item | HighLevel | Systeme.io |
|---|---|---|
| Monthly prices | $97 / $297 / $497 (plus custom Enterprise) | $0 / $17 / $47 / $97 |
| Free plan | None listed | Yes. It "never expires" and needs no credit card |
| Trial | 14 days, on Starter, Unlimited and Founder | No trial listed; the free plan serves that role |
| Sub-accounts | 3 on Starter; unlimited on the higher plans (per FAQ) | Unlimited on every plan, with the same limits as your plan |
| Contacts | Unlimited listed on the plans | 2,000 Free, 5,000 Startup, 10,000 Webinar, unlimited on Unlimited |
| Funnels | Check the vendor's site | 3 Free, 10 Startup, 50 Webinar, unlimited on Unlimited |
| Reselling | SaaS mode with unlimited reselling on Founder | Not described on the pricing page |
| White label | White-label desktop app on Unlimited; mobile app is a $497/month add-on | Not described on the pricing page |
| Usage fees | Charged separately for SMS, email, calls and AI | Unlimited email sending on all plans |
HighLevel: strengths and drawbacks
Strengths. The Unlimited and Founder plans list unlimited sub-accounts, and Founder lists SaaS mode with unlimited reselling. HighLevel says usage costs on those plans can be rebilled to clients, often with a markup. Starter includes workflow and campaign builders and two-way SMS and email. A 14-day trial gives full access to the chosen tier.
Drawbacks.
- Usage charges are on top of the plan price. The page lists no rates for Conversation AI, Voice AI, Reviews AI, email and SMS marketing, or calls, and sends you to separate guides.
- Add-ons add up. Listed examples include $49 a month per sub-account for a branded client portal app, $497 a month for a white-label mobile app, and $500 a month for premium support.
- Billing starts automatically when the trial ends unless you cancel, and telecom or third-party fees may apply during the trial.
- Starter is limited to 3 sub-accounts, and it does not list white-label or SaaS features.
Systeme.io: strengths and drawbacks
Strengths. The entry price is low, and the free plan includes 2,000 contacts, 3 funnels, 1 course, 1 blog and 1 custom domain. Email sending is unlimited on all plans. Every plan includes an affiliate program, and sub-accounts are unlimited at no extra cost.
Drawbacks.
- Limits are tiered. The free plan allows only 1 automation rule and 1 email campaign, and contacts and funnels are capped until you reach the $97 Unlimited plan.
- The pricing page does not describe white-label or reselling terms. If you want to resell the tool as your own product, confirm what is possible on the vendor's site first.
- The pricing page gives no number of team members for any plan, only that "assistant accounts" exist, and it shows no annual prices.
- Its plan limits for blogs and custom domains on paid plans are not stated on the page.
What reviewers say
On Capterra, HighLevel scores 4.1 out of 5 from about 90 reviews, and Systeme.io scores 4.8 out of 5 from more than 2,100 reviews (checked November 2026). HighLevel's sample is small, so its score can move a lot with a few new reviews and is less reliable than Systeme.io's. We did not run our own tests, and these ratings are not a measure of fit for your use case.
Who should choose which
- Choose HighLevel if you serve several clients, want separate client accounts, and plan to resell the platform or rebill SMS and email usage. Budget for the plan, usage fees and any add-ons, not just the headline price.
- Choose Systeme.io if you run your own business, or one or two clients, and mainly need funnels, email and courses. Start on the free plan and upgrade only when you hit a limit.
- Choose neither yet if you are unsure. Use HighLevel's 14-day trial or Systeme.io's free plan, build one real funnel, and check what usage and add-on charges would apply.
Sources
Prices and ratings checked November 2026. They change; confirm on the vendor's site.